Date

23 Jan 2019

Attendees

Goals

Understand the Process for Promotions
- Outlet
- Specialty
- e-Commerce
See how we can send this information to Simon for their new Outlet website program

Discussion items

Outlet Promos Process/Workflow (All Built ONLY on E-Stock Site - not the .com)
- Lucky Line Email Sent Out Weekly (Attached is Sample - Jan Wk 4 Outlet Promo Update - US Stores.pdf)
  - Contains US and CA Outlet Promo Updates
  - PDF document (with signage and storefronts - creative pieces)
  - Promo Details on Page 2
  - Color Coding for Statuses/Changes:
    - Green - new promo OR new change to existing
    - Red - promo ending
    - No highlights - no changes/carry over same promo details/attributes
  - Promos are Broken down to Reg Price vs. Markdown Promos
  - Majority of Promos are "Categories" OR Groups of Product with lists of exclusions
    - These will automatically apply the discount
  - TAE Promos (ie. Take an Extra 40% Off Sale Styles)
    - These are generally built like the promos above (no code needed)
    - However, there are cases where groups of stores will have different discounts
      - In these cases - promo codes/coupons are required for entry to apply the discount
Specialty Promos Process/Workflow (Built on Both .com and E-stock site)
- Follow the same rules and process as Outlet
- Primarily for Day-In, Day-Out Deals (2 for 40 tees, etc)
Ecom Promos Process/Workflow (Built on Both .com and E-stock site)
- Follows same rules as above
- Online Exclusive deals
- "Flash" Sales (Mystery Days, etc)
  - Style Lists Not finalized until day prior to go-live (generally)
- There are ecom specific deals documented in a promo calendar (sample attached: ECOM Promotional Calendar Recap - 2019.xlsx)

Appendix:

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