2018 - Usability Enhancements List
Note: These are sourced from various partners with the Lucky Brand integration team and some asks from the eCommerce merchandising team.
SFCC Deck:
Accenture:
- Shop the Look: For products that are merchandised with other Lucky Brand products (models in images), insert a shop the look section/carousel where users can purchase the other products.
- Add PayPal button in mini cart to eliminate checkout steps
- I.e. user could navigate directly from the mini cart to the PayPal checkout
- Quick Shop: Move the quick shop button over the product image to save space on PLP pages
- Power Reviews Update
- Allow users to sort by top rated products
- Left Justify Breadcrumb
- Horizontally-centered breadcrumbs do not visually relate to anything nearby, leaving them floating in space and somewhat out of context. This is especially true on shorter breadcrumb trails. Left-justifying them above the category sub nav at left (on PLP) will pull them back into relation, and would locate them in the place that a user expects to find them. Also, eliminate the first slash before HOME.
- Personalization - Customer group-specific search page/landing page based on customer spend
- Customize search page to display products that are relevant to the customer (customer groups) based on spend or previous purchases.
- Shopping Cart: Have product hero images rotate
- Shopping Cart: Allow the user to click the hero image to navigate to the PDP page
- Shopping Cart: Add product recommendation carousel in the cart to upsell/cross-sell based on what the user has added to their cart
- Transactional Email Templates: Add product recommendations on all transactional emails
Emprise:
, multiple selections available,